CA Fire Foundation’s Firefighters on Your Side Launches Chinese Fire Safety Campaign

The California Fire Foundation (CFF) today unveils new in-language public service announcements (PSAs) that will help educate the Chinese community on fire safety and steps to take in the event of a house fire. The PSAs will also provide tips on how to avoid the most common causes of home fires and ensure the safety of families all year-round.

Produced as part of the Foundation’s Firefighter’s On Your Side program, the PSAs are part of a statewide initiative that aim to educate traditionally underserved communities throughout California.  The PSAs feature local Chinese American firefighters and tips in Cantonese and Mandarin to ensure direct communication with the Chinese community.

“Because firefighters live and work in the communities we serve, your family’s safety and home are one of our biggest priorities,” said Lou Paulson, Chair of the California Fire Foundation. “In working with local Chinese organizations and communicating in a way that resonates with the community, we hope to overcome language barriers and enhance awareness of critical fire safety messages. We believe these materials will save lives.”

The PSAs are currently focused in the Bay area, Los Angeles area and San Diego area, which are home to some of the largest Chinese communities in California and the nation.

“While the fire safety tips recommended may seem like common sense, it is important to remind everyone that fires can start anywhere and the value of these PSAs are to draw attention to everyday activities that should be done in caution,” said James Chiu, Firefighter, Oakland Fire Department. With this campaign, it is our hope that we can protect more families and homes from disaster and let everyone know we can be reached in Cantonese and Mandarin anytime.”

Fire Safety Tips include:

  • Never leaving cooking equipment unattended;
  • Keeping a lid ready for any fire that may occur while cooking;
  • Avoid putting hot plates or pans on anything that burns;
  • Keep incense at least a foot away from anything flammable;
  • Checking smoke detectors regularly;
  • And preparing an exit strategy with your family;

This current campaign was made possible by the generous support of Pacific Gas & Electric (PG&E).

“PG&E is committed to ensuring the communities we serve have the best tools and resources available to keep their families safe.  We are proud to partner with the California Fire Foundation on this important effort to raise fire safety awareness in the Chinese community,” said Fong Wan, senior vice president of energy policy and procurement at PG&E.

To view the Chinese brochure and PSA videos, please visit the California Fire Foundation website at

About the California Fire Foundation

The California Fire Foundation, a non-profit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. Formed in 1987 by California Professional Firefighters, the California Fire Foundation’s mandate includes an array of survivor and victim assistance projects and community initiatives.

About PG&E

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric energy companies in the United States. Based in San Francisco, with more than 20,000 employees, the company delivers some of the nation’s cleanest energy to nearly 16 million people in Northern and Central California. For more information, visit and